“Designers actually can change the world for the better by making the complicated simple and finding beauty in truth”– – Michael Bierut
Throughout my university experience my
skills have grown significantly – Both in terms
of my professional practice, (i.e. extending my
knowledge of theoretical aspects of the
industry; experimenting with new techniques;
and increasing my level of ability with using
digital software) and in my personal life. A lot
of my personal projects apply quite a bold,
abstract, geometric style; however, when
producing freelance work for clients my
‘style’ somewhat varies, in order to meet the
requirements of the brief and be in accordance
with the project’s purpose.
As demonstrated in my portfolio I have created work for a range of design disciplines, however I have a particular passion for information graphics, as well as website design. My design work often employs traditional methods, such as paper-cutting, which is then refined further using digital software, however over the duration of this course, the repertoire of mediums that I now utilise has expanded considerably. Another recurring element that is apparent within my art work is the use of bright, vibrant colours.
Overall, I feel that during my university experience I have achieved quite a lot, however an accomplishment that I am particularly proud of is working on a live brief for the environmental organisation Friends of the Earth.